I don't even know how to comment on this...the video pretty much says it all.
SOURCE: Go Paper Grow Trees | International Paper
It's a concept that is in deep conflict with our long held belief that using paper destroys trees. As children we were taught to conserve paper and always recycle so we can save the trees and it has become so ingrained into our consciousness that as adults you often hear co-workers say things like "how many trees are you gonna kill printing out that report".
But what if I told you that using more paper can actually lead to more trees instead of less trees what would you think? It's actually quite fundamental and makes sense when you stop and think about it. Checkout this video and see for yourself.